Chief Marketing Officer

Reimagine Prosperity. 

Fabriik is a transformative financial services organization with a big mission: 

to evolve the very fabric of the global financial system, for the billions locked out and the billions locked in 

We believe there’s a better way. Our purpose is to weave a future of finance so everyone can thrive. Where possibilities are limitless — not limited.  

We’re creating a safe, open, and fully transparent financial space built on innovative data management technology, where anyone can transform, hold, trade and grow every asset they own.

Want to join us? 

We’re expanding our team globally, looking for the right people to help us explore further. If you’re looking for a supportive and friendly environment where innovation thrives, with meaningful and rewarding career opportunities, Fabriik is for you.  


ROLE OVERVIEW

We are looking for an experienced Chief Marketing Officer to drive the development and execution of a comprehensive marketing philosophy, business growth strategy and direction of Fabriik. Reporting to the Managing Director and part of the Executive Leadership Team, the CMO's primary responsibility is to scale our strategic marketing efforts through using market research, analytics, product marketing, communications, and public relations. 

 

KEY RESPONSIBILITIES

  • Develop a comprehensive marketing strategy and execute a sophisticated marketing plan, while effectively managing brand and reputational risk, to ensure the internal and external brand is optimally aligned with the organization’s strategic objectives globally 
  • Develop and launch scalable global strategic plans and processes that drive customer acquisition and retention 
  • Build and implement innovative lead generation strategies to maximize lead opportunities with prospective customers across all business segments  
  • Lead Marketing, Communications and Public Relations in the development and execution of marketing initiatives, communications, events, and campaigns that elevate the Company brand 
  • Ensure the company has a coherent and consistent branding strategy while recognizing and addressing the needs of specific business units and understanding the audiences of those business units 
  • Create internal synergies to expand brand exposure and leverage relationships with internal and external business partners 
  • Develop and implement the organization's multi-channel, multi-segment marketing campaign based on industry-leading insight  
  • Expand, develop, and maintain media relationships to create a positive external and internal image associated with brand recognition 
  • Conduct thorough analysis on marketing ROI and successfully develop cost effective solutions 
  • Identify and anticipate market trends and technological innovations to provide strategic direction for portfolio-wide acquisition, sales, and monetization strategy 
  • Ensure the delivery of market research, business intelligence, consumer insights and reporting required to guide executive-level decision-making
  • Build, develop and lead a highly functioning team that embraces Fabriik’s culture and core values 
  • Participate and contribute to the Executive Leadership Team in driving overall company strategy 


 

CANDIDATE PROFILE

  • 15 years of experience in marketing and/or business development with 5+ years in a CMO and leadership capacity 
  • Excellent leadership and communication skills 
  • Experience working in a global growing start up environment within the crypto space is strongly preferred 
  • Background in executing marketing strategy for a crypto based exchange is preferred
  • Educational background preferably in Business, Marketing, Communication, or another related field 
  • Strong organizational and analytical skills, attention to detail, ability to prioritize and meet deadlines
  • Ability to multi-task in a fast-paced environment with fluctuating priorities and deadlines 
  • Ability to work independently and to effectively manage tasks, time and people 
  • Deep understanding of changing market dynamics 
  • Entrepreneurial spirit and natural curiosity 

 

 

If this sounds like a role that could be an exciting next step in your career, our team looks forward to hearing from you!

At Fabriik, we value diversity of all types. Our team is made up of smart, collaborative and thoughtful people with a wide range of backgrounds, skills and experiences.

Fabriik is an equal opportunity employer and we are committed to a diverse and inclusive workplace. We welcome applications from qualified individuals from all backgrounds. Accommodations are available upon request in all phases of the selection process. We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted

#LI-DNI 

Additional information

  • Remote status

    Fully remote

Or, know someone who would be a perfect fit? Let them know!

Department

80 Bloor St W
M5S 2V1 Toronto Directions View page

United Kingdom

4 Golden Square
W1F 9HT London Directions View page

USA

United States
67301 NYC Directions View page

A Global & Remote Culture

Welcome home! A home where you will be loved and cared for. Where transparency and passion are always present. A home where you are appreciated for your efforts in addition to your results. 

At Fabriik, employee satisfaction is our top priority.  We create meaningful and rewarding career opportunities within a collaborative and engaging work environment where innovation thrives. Sound like a team you want to be a part of? 

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